What share of new Steam games discloses generative AI?
The trajectory (published studies, dated)
| Release year | Share with AI disclosure | Source |
|---|---|---|
| 2024 | 10.9% | Sulka Haro, "Three years of AI on Steam" (2026); corroborated by Engadget (~20% of June 2026 Next Fest demos) |
| 2025 | 19.9% | |
| 2026 (to date) | 30.8% |
Our own weekly samples
| Sample date | Disclosed / classified | Share |
|---|---|---|
| 2026-10-19 | 37/60 | 61.7% |
| 2026-10-12 | 26/60 | 43.3% |
| 2026-10-05 | 30/60 | 50.0% |
| 2026-09-28 | 26/60 | 43.3% |
| 2026-09-21 | 24/60 | 40.0% |
| 2026-09-14 | 25/60 | 41.7% |
| 2026-09-07 | 31/60 | 51.7% |
| 2026-08-31 | 29/60 | 48.3% |
| 2026-08-24 | 34/60 | 56.7% |
| 2026-08-22 | 22/60 | 36.7% |
Method: newest storefront releases (games only, DLC excluded), store-page disclosure section detected directly; sample size ≈60/week, so single-week numbers are noisy — the trend is the signal. Raw data: /ai-disclosures.json (CC BY 4.0).
Recently sampled games that disclose AI
Same Apartment, Shark Tales: Reef Rogues, Crazy Delivery, Trolley Problem Is Not Problem, Patients, Needle Guardian 〜針の番人〜, Tsudoi, Cielvia-Inherited By Defeat-, ROGRID, Physics Exam Trainer, Tiny Desktop Fishing, Phantom Fleet
Frequently asked questions
In this site's own sample of 60 of the newest Steam releases on 2026-10-19, 37 (61.7%) carried Valve's AI Generated Content Disclosure. Across full years, published studies report 10.9% of 2024 releases, 19.9% of 2025, and 30.8% of 2026 releases to date (Sulka Haro, 'Three years of AI on Steam', 2026; Engadget reported ~20% of June 2026 Next Fest demos).
Two layers, kept separate: our own weekly sample reads Valve's storefront directly (newest releases, store-page disclosure section; unclassifiable pages are excluded, never guessed), and the yearly trajectory cites published third-party studies with dates. The raw sample data is public at /ai-disclosures.json.
Unknown from this tracker. A July 2026 Cinevva study ('1 in 3 new games discloses AI, revenue tells a harder story') examined revenue correlations; this page tracks the disclosure share only and does not infer causation.